The Faculty of Tourism and Hospitality Management in cooperation with Liburnia Riviera Hotels is organizing a Summer School called "DESTINATION MARKETING, EXPERIENCES AND CREATIVE STORYTELLING".

Summer school

 

The school will take place from Sept 06, 2021 to Sept 18, 2021

As part of the summer school, the following programs will be conducted:

Tourist Destination Marketing

Course holder: Lorena Bašan, Ph.D., Full Professor
Duration: Sept 6, 2021 – Sept 18, 2021
Highlights:
  • Destination marketing management
  • Destination attractiveness and visiting motives
  • Experience economy and Economy of gratitude
  • Storytelling and creative interpretation
  • Cultural heritage
  • Sustainable marketing communication

Francais Gastronomique

Course holder: Alenka Šulić Petrc, Ph.D., Lecturer
Duration: Sept 8, 2021 – Sept 14, 2021
Highlights:
  • Historical outlines of French gastronomy
  • Croatian gastronomic profile
  • The most popular regional gastronomic heritage
  • Simulation of a guiding tour

Natural Attractions in Tourism

Course holder: Hrvoje Grofelnik, Ph.D., Assistant Professor
Duration: Sept 13, 2021 – Sept 17, 2021
Highlights:
  • Natural resources
  • Recognition of natural tourist attractions
  • Template for valuing natural tourist attractions in tourism

Sports Management in Tourism

Course holder: Marko Perić, Ph.D., Associate Professor
Duration: Sept 8, 2021 – Sept 14, 2021
Highlights:
  • Sports & Tourism
  • Sport events
  • Experience economy in sports tourism
  • Business models for sports tourism
  • Designing innovative sport tourism product

Croatia as a Tourist Destination

Course holder: Brigita Bosnar Valković, Ph.D., Assistant Professor
Duration: Sept 8, 2021 – Sept 14, 2021
Highlights:
  • The most popular tourist regions and destinations in Croatia
  • Cultural and historical heritage
  • Simulation of a guiding tour